To sell your product or service, your web writing needs to be attention grabbing, interesting, concise and easy to read. Achieve this and your business will benefit from:
-higher conversion rates
-more credibility
-better search rankings
Your marketing campaign will generate more interest, click-throughs and sales.
I'm Heather Griffiths
As a professional web content writer, I can help you accomplish all this. I offer a formidable combination of copywriting aptitude and internet marketing expertise. I have a degree in English and Psychology and a background in SEO. Now I'm freelance and specialise in helping SME's with all their digital copy needs.
Find out more about me
Substance
Successful web copy must be built on a solid foundation. Research is paramount to every project I undertake. Facts, figures, quotes, anecdotes will give your page substance, making it a worthwhile resource. More meat, more meaning, more momentum.
Structure
Formatting is extremely important online. I write in accordance with usability best practices. Breaking up body text into short sub-headed paragraphs, with scannable lists and bullets, whilst maintaining flow.
Sound
To become the voice for your company is a privilege. I will work with you to develop a style, tone and mood that complements your brand. Studying your market, industry and target audience is all part of my service. You’ll never connect with your audience unless you know exactly what makes them tick.