To sell your product or service, your web copy needs to be attention grabbing, interesting, concise and easy to read. Achieve this and your website will benefit from:
-higher conversion rates
-more credibility
-better search rankings
Your marketing campaign will generate more interest, more clicks and more sales.
As a professional website copywriter, I can help you accomplish this. Since completing my degree in 2003, I have worked in search engine optimisation. I offer a formidable combination of literary aptitude and internet marketing expertise.
Find out more about me
Substance – Successful web content must be built on a solid foundation and this means extensive research. Facts, figures, quotes, anecdotes will give your copy substance; creating a worthwhile resource. More meat, more meaning, more momentum - research is paramount to every project undertaken.
Structure – This structure of the piece is extremely important, determined by its format, an article must have a beginning, middle and end, and web content must be inverted pyramid style. Successful copy is written in accordance with usability principles - broken up with sub-headers and lists, into short paragraphs, whilst maintaining the flow.
Sound – To become the voice for your brand is a privilege and ample consideration goes into how a piece sounds; its voice, tone and mood. Studying your market, industry and target audience is all part of the service. You’ll never reach, persuade or connect with your audience unless you know exactly what makes them tick.