article marketing & e-mail campaigns.
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Web-Content-Writer
web content writer
To sell your product or service, your web copy needs to be attention grabbing, interesting, concise and easy to read. Achieve this and your website will benefit from;
-higher conversion rates
-more credibility
-better search rankings
As a professional freelance content writer I can help you accomplish this. After completing my degree in 2003, I began working at a search engine optimisation agency. My main areas of expertise are SEO copywriting and content marketing. At 28, I decided to start up Web Content Writer to combine my internet marketing experience and academic aptitude.
Click to read samples from my web writing portfolio.My background means I’ve had 8 years’ experience in achieving the perfect balance between SEO and user-orientated web content; strategically placing keywords and making pages flow. Familiar with buying psychology and conversion optimisation, I can write compelling, winning web copy to boost your business.
I have worked with a diverse range of businesses and can offer advice on online media consumption and publishing platforms to get the best possible ROI from your campaign.
from the blog
Here are some great resources, articles, e-books, white-papers and guides to web content writing. I’ve compiled a list of references, hand-picked from the web, to help you with your web copywriting and content marketing.
Content Marketing Boot-camp – delivers everything you’ve ever wanted to know in one post. A great starting point for beginners with a free download about content strategy.
Social Media – A Definitive Guide – this informative, 46 page paper is a must read if you’re interested in social media marketing. Also, download the tactical guide and take a look at other great papers on email marketing and landing pages.
Content Marketing Playbook – The Content Marketing Institute e-book describes different types content, how to use them and develop the right strategy for your business. Also check-out the Grande Guide.
Web Copywriting 101 – Web content writing tutorials including headlines and writing persuasive web copy. Lots more resources in the Tutorials section too. Subscribe to copyblogger and get a free 20-Part Internet Marketing Course
How to Attract and Retain Customers – By Joe Pulizzi, learn how to use content to increase revenue, sign-up to the blog; junta42 and get lots more fantastic resources.
Free Social Media Worksheets – The Intoxicating Blog Post Worksheet is a sure-fire way to get the most from your blog.
Web Content Writing Headlines – The definitive guide by Web-Content-Writer, words and phrases to include in your headlines and why they work.
Leave your links below to anything that you think should be included. Happy Reading……and Writing!
This post follows on from last time where I compiled and considered the facts about article marketing in the wake of Google panda. Here we’ll take a look at some key themes and strategies to help you going forward.
Don’t Forget that Algorithm Changes Are Designed to Reward Good Content
Don’t get dis-heartened! If you are producing user-orientated, valuable articles, your efforts will be rewarded, you just need to be a little choosier about where and how you distribute it. Other search metrics are on your side too such as bounce rate and time spent on page which help separate the wheat from the chaff.
Recognising Authority Authors
It’s quite obvious that Google sees the key to establishing the quality of a page is to look to the credibility of its author. Authorship was rolled out last year and now even includes metrics in Google analytics. This is extremely good news for those businesses out there who are doing it right! Your goal should be to establish yourself as an authority author, complete your profiles properly, use author mark-up and let search engines know that you are a trustworthy source.
Social Media and Article Strategy
As social factors continue to play a significant role Facebook, Twitter, Stumble and Google+ users will decide for themselves what’s useful. Share your articles through social media, make sure they can be shared easily by others and encourage them to do so. In the future, social media is set to play a massively significant role in ranking. Its influence already accounts for around 8% of the overall ranking algorithm (SEOMoz Search Engine Ranking Factors survey 2011).
The beauty of articles is that they can have a multipurpose use. For example, using the same ideas, you can turn them into videos for google owned Panda winners; youtube. Create an online presence on alternative sharing sites, such as Flickr (inforgraphic), SlideShare (presentations), Scribd (documents), Pinterest (scrapbooking). This can be quite difficult but it is certainly rewarding.
The key is to start out with a lengthy article, packed with information and facts say of about 1000 words. Use facts and statements to produce a powerpoint presentation, turn this into a video with a voice over. Develop an infographic (if you have graphics skills) or simply go out with your digital camera and take some photos that relate to what you’ve written about. Without spam, spinning and directories, one good article can do it all!
If you’d like any help, use the contact box on the right or email me directly.
2 or 3 years ago, our article writing service used to guarantee Google page 1 listings for articles submitted to directories. Listings from ezine, articlesbase or articledashboard would never let us down. However, article directories been heavily devalued by Google over 2011 thanks to the Panda algorithm updates. These dramatic changes mean article marketing is [...]
In part 2 of this article I will attempt to explain, how Aristotle can help a web content writer produce the most influential copy in 2012. Ethos Pathos Logos – The 3 Modes of Persuasion According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described [...]
The Greek philosophers were masters of persuasion. The most important historical theory of persuasion is Aristotelian Rhetorical Theory, dating from the 4th century BC. Aristotle’s work, "The Rhetoric," is divided into three books, each of which discuss principles relevant to persuasion. Before you yawn and hit the back button – consider this – Aristotle may [...]
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