Heather Griffiths – Freelance Copywriter
Background & experience
After completing my English and Psychology degree in 2004, I started work at a search engine optimisation agency. I have enjoyed an exciting career in internet marketing spanning just over a decade. My main areas of expertise are copywriting and content strategy.
I went freelance in 2010, combining my natural copywriting flair, with years of marketing experience. WebContentWriter.co.uk is a specialist digital agency, with a complete range of web copywriting services to promote your business online.
What I can do for you
I have the creativity and eloquence to get your message across in an entertaining, persuasive manner. With excellent communication skills and technical writing expertise, I can successfully portray your brand identity through clever use of language. This is combined with the versatility to write confidently about a myriad of subjects.
Having studied the principles of scientific advertising, influence and persuasion, I understand buying psychology. In fact, I did my dissertation on psychological techniques used in persuasive ads, albeit through an analysis of WW2 propaganda and public health messages. Since then I have carefully perfected my craft through studying contemporary techniques relevant in today’s digital era. I know how to write winning web copy that converts.
Read my portfolio
My SEO experience means I have the knowledge to write optimised content for search engine exposure. Creating content which is search and reader friendly poses no challenge. I have spent years achieving the perfect balance. Of course, the industry is continually changing. Therefore, I closely monitor SE news to keep my methods current and give you the very best advice.
When it comes to your website promotion, not only can I write informative, interesting custom content, I know how to promote it too. You are not just employing a freelance content writer but someone who knows how to achieve maximum online exposure. After years in the industry, working with a diverse range of businesses, I can offer advice on publishing and formatting the copy you purchase to turn it into converting traffic.
Why hire me as your web copywriter
- I understand the way the industry works and aim able to channel this into a service to meet your needs.
- I’m not an agency, all writing is done by me and you deal with me directly.
- This doesn’t mean I can’t manage larger jobs; I employ researchers and proof-readers to free up my time to write.
- The fact I’m freelance means you’re not paying expensive agency overheads.
- I offer unlimited revisions; my job is not finished until you are completely satisfied.
- Unlike other copywriters, I can offer a full service, due to my wealth of online marketing experience.
Written by Heather Griffiths