freelance content writer

Heather Griffiths – Freelance Copywriter

Background & experience
After completing my English and Psychology degree in 2004, I started work at a search engine optimisation agency.  I have enjoyed an exciting career in internet marketing spanning just over a decade.  My main areas of expertise are copywriting and content strategy.

I went freelance in 2010, combining my natural copywriting flair, with years of marketing experience.  WebContentWriter.co.uk is a specialist digital agency, with a complete range of web copywriting services to promote your business online.

What I can do for you
I have the creativity and eloquence to get your message across in an entertaining, persuasive manner.  With excellent communication skills and technical writing expertise, I can successfully portray your brand identity through clever use of language.  This is combined with the versatility to write confidently about a myriad of subjects.

Having studied the principles of scientific advertising, influence and persuasion, I understand buying psychology.  In fact, I did my dissertation on psychological techniques used in persuasive ads, albeit through an analysis of WW2 propaganda and public health messages.  Since then I have carefully perfected my craft through studying contemporary techniques relevant in today’s digital era.  I know how to write winning web copy that converts.
Read my portfolio

My SEO experience means I have the knowledge to write optimised content for search engine exposure.  Creating content which is search and reader friendly poses no challenge.  I have spent years achieving the perfect balance.  Of course, the industry is continually changing.  Therefore, I closely monitor SE news to keep my methods current and give you the very best advice.

When it comes to your website promotion, not only can I write informative, interesting custom content, I know how to promote it too. You are not just employing a freelance content writer but someone who knows how to achieve maximum online exposure.  After years in the industry, working with a diverse range of businesses, I can offer advice on publishing and formatting the copy you purchase to turn it into converting traffic.

Why hire me as your web copywriter

  • I understand the way the industry works and aim able to channel this into a service to meet your needs.
  • I’m not an agency, all writing is done by me and you deal with me directly.
  • This doesn’t mean I can’t manage larger jobs; I employ researchers and proof-readers to free up my time to write.
  • The fact I’m freelance means you’re not paying expensive agency overheads.
  • I offer unlimited revisions; my job is not finished until you are completely satisfied.
  • Unlike other copywriters, I can offer a full service, due to my wealth of online marketing experience.


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