Copywriting Wordlist to Sell your Service

Selling a service on a website is very different to marketing a physical product.  The main challenge is to make the intangible tangible.  To do this you’ll need to be specific. Start by clearly defining each service you offer and differentiate them from each other.  Give every package a name and make...
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Copywriting Wordlist to Sell Health Products

Selling a health, fitness or diet product requires an in-depth understanding of your target market.  Don’t attempt to write copy until you know who your potential customers are, how they feel and how they live their lives. Develop marketing personas for each segment – e.g. Debbi, aged 43, is a busy working...
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Copywriting Wordlist to Sell Luxury Products

It is of course harder to sell a luxury item online than it is face-to-face at a bricks and mortar store…you cannot give that personal touch.  Customers who are spending larger amounts of money expect higher levels of service, care and attention to detail.  Nevertheless, studies have shown that the average person...
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Words that Sell

To create something, you need materials and tools.  As a copywriter, your materials are words.  These are carefully crafted together with the help of tools…thesaurus, grammar-checker. Words have to work hard on a website; they must promote trust, authority and brand identity.  Above all, they need to persuade and influence visitors.  Finding...
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