One Simple Rule for more Persuasive Web Copywriting

The distinction between features and benefits is an important concept in marketing.  People don’t care about what a product can do; they care about what it can do for them. Alarm clock Feature: Wake-up lights (wakes you with a gradually brightening light) Benefit: Be gently awoken, rather than startled by an irritating noise A...
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3 Academic Writing Rules that a Website Copywriter Ignores

Lesson 1 Structure It’s probably been ingrained in your mind from an early age that you should never start a sentence with a conjunction. Beginning a sentence with and or but is a strict no-no, isn’t it? Not necessarily. Language has changed dramatically over the last decade – it’s far more acceptable these days to...
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Moody Website Copywriter

To write in an appropriate style and tone, a good website copywriter will consider the mood of potential visitors when they arrive on your site. If you offer a computer or printer repair service, a visitor to your site is likely to be stressed, anxious and even angry. Their entire day could have been...
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Bumper Blog Post of Web Content Writing Resources

Here are some great resources, articles, e-books, white-papers and guides to web content writing  I’ve compiled a list of references, hand-picked from the web, to help you with your web copywriting and content marketing. Content Marketing Boot-camp – delivers everything you’ve ever wanted to know in one post. A great starting point for...
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