Post Panda Web Content Makeover

In January, we were forewarned that Google had something big on the horizon to combat search engine spam in 2011.    The infamous Panda algorithm change in February affected a colossus 11.8% of search queries performed.  The affect was monumental – the New York Times (owners of about.com) reported a 10% decline...
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6 Step Web Content Strategy

It’s essential to formulate a strategy for the management, creation and delivery of your web content.  Most of the information available on the web makes developing a strategy seem like putting together a million piece jigsaw with your eyes shut.  It doesn’t have to be so complicated.  There’s no need to get...
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9 Methods a Website Copywriter uses to Build Trust

A website copywriter knows that building trust is essential to any marketing strategy.  No transaction can be performed without trust.  In fact, without it, your business simply wouldn’t function.  In internet marketing the trust element is intrinsically vital, web users have to overcome the trepidation of dealing with a business that may...
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9 Alternative Web Content Writing Tactics

There’s more to life than just articles. A web content writer can use many other ways to reach your target audience. Here are 9 alternative content marketing methods to take your campaign to new heights: 1. Whitepaper 2. E-Book 3. Digital Magazine 4. Daily Snippets 5. E-Newsletters 6. Blogging 7. Micro Blogging 8. Microsites...
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Writing for the Web – Learning from Jakob Nielsen

Web usability guru Jakob Nielsen’s studies offer valuable insight into the nature of successful writing for the web.  Here I’ll summarise areas of Dr Nielsens research most relevant to website copywriting and examine what we can learn from it. “Words are usually the main money-makers on a website.” – Nielsen Scanning Web content writers...
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