What we can Learn from Aristotle about Web Content Writing – Part 1

The Greek philosophers were masters of persuasion. The most important historical theory of persuasion is Aristotelian Rhetorical Theory, dating from the 4th century BC. Aristotle’s work, “The Rhetoric,” is divided into three books, each of which discuss principles relevant to persuasion. Before you yawn and hit the back button – consider this...
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Wise Words – Writing Quotes

Here are a few of my favourite writing quotes: The power of the written word “One written word is worth a thousand pieces of gold.” -Japanese Philosopher Always be clear and concise “The fewer the words, the better the prayer.”  -Martin Luther Words were first spoken from our instinctive desire to communicate...
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