Category Archives: Web Content Writing

Government’s Guide to Web Content Writing

While browsing the web yesterday, I came across a U.S. Government usability resource which contains 11 useful pointers for web content writers.  Each content rule is based on scientific research.  The theories are rated on a scale of 1-5 by importance, and the weight of evidence behind the idea. The document is...
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Use my Website Copywriting Service Because I Said So!

Psychologist Robert Cialdini proved that certain words trigger neurological responses that make us comply.  ‘Because’ is one of them – scientifically proven to give your website copywriting more clout. The use of the word ‘because’ increases the likelihood of receiving an acceptance response.  Harvard’s Xerox study demonstrates what is referred to as...
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17 Ideas to Help you Tackle that Blank Page

Every copywriter has days where nothing seems to flow.  I would say I get at least one each month…staring at a blank page, clicking the mouse button, biting my nails, breathing a deep sigh and going off to put the kettle on. Over the years, I’ve found a variety of ways to...
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One Simple Rule for more Persuasive Web Copywriting

The distinction between features and benefits is an important concept in marketing.  People don’t care about what a product can do; they care about what it can do for them. Alarm clock Feature: Wake-up lights (wakes you with a gradually brightening light) Benefit: Be gently awoken, rather than startled by an irritating noise A...
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