Category Archives: Website Copywriting

Copywriting Wordlist to Sell Health Products

Selling a health, fitness or diet product requires an in-depth understanding of your target market.  Don’t attempt to write copy until you know who your potential customers are, how they feel and how they live their lives. Develop marketing personas for each segment – e.g. Debbi, aged 43, is a busy working...
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Copywriting Wordlist to Sell Luxury Products

It is of course harder to sell a luxury item online than it is face-to-face at a bricks and mortar store…you cannot give that personal touch.  Customers who are spending larger amounts of money expect higher levels of service, care and attention to detail.  Nevertheless, studies have shown that the average person...
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Words that Sell

To create something, you need materials and tools.  As a copywriter, your materials are words.  These are carefully crafted together with the help of tools…thesaurus, grammar-checker. Words have to work hard on a website; they must promote trust, authority and brand identity.  Above all, they need to persuade and influence visitors.  Finding...
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One Simple Rule for more Persuasive Web Copywriting

The distinction between features and benefits is an important concept in marketing.  People don’t care about what a product can do; they care about what it can do for them. Alarm clock Feature: Wake-up lights (wakes you with a gradually brightening light) Benefit: Be gently awoken, rather than startled by an irritating noise A...
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3 Academic Writing Rules that a Website Copywriter Ignores

Lesson 1 Structure It’s probably been ingrained in your mind from an early age that you should never start a sentence with a conjunction. Beginning a sentence with and or but is a strict no-no, isn’t it? Not necessarily. Language has changed dramatically over the last decade – it’s far more acceptable these days to...
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