Selling a health, fitness or diet product requires an in-depth understanding of your target market. Don’t attempt to write copy until you know who your potential customers are, how they feel and how they live their lives.
Develop marketing personas for each segment – e.g. Debbi, aged 43, is a busy working mom that buys vitamins online because of the discounted price and convenience.
Anyone buying a health product will look for signs of the retailer’s credibility. Give them something tangible – don’t just say you’re a Reiki Master, scan and upload your certificate. Use endorsements from professionals, as well as testimonials from your clients.
People only purchase health products from online retailers they trust. As a web copywriter, it’s your job to gain this trust. Do this by avoiding overly promotional language like greatest, best, ultimate…focus on the facts.
Health giving properties
The way nature intended
Safe and effective
Written by Heather Griffiths