Copywriting Wordlist to Sell Health Products

copywriting-health-productsSelling a health, fitness or diet product requires an in-depth understanding of your target market.  Don’t attempt to write copy until you know who your potential customers are, how they feel and how they live their lives.

Develop marketing personas for each segment – e.g. Debbi, aged 43, is a busy working mom that buys vitamins online because of the discounted price and convenience.

Anyone buying a health product will look for signs of the retailer’s credibility. Give them something tangible – don’t just say you’re a Reiki Master, scan and upload your certificate.  Use endorsements from professionals, as well as testimonials from your clients.

People only purchase health products from online retailers they trust.  As a web copywriter, it’s your job to gain this trust.  Do this by avoiding overly promotional language like greatest, best, ultimate…focus on the facts.

Wordlist
Organic
Herbal
Botanical
Homeopathic
Remedy
Tonic
Nutritious
Wholesome
Nourishing
Fortifying
Rejuvenating
Soothing
Healing
Relaxing
Protects
Nurtures
Supporting
Satisfying
Enriching
Strengthen
Sustain
Safe
Pure

Phraselist
Low-fat
High-fibre
Fragrance free
Health giving properties
Natural goodness
Organically grown
The way nature intended
Plant extracts
Safe and effective
No additives
Clinically proven
Healing process
Ease tension
Fast relief
Boost your
Restore your
Bolster your
Revive your

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