Copywriting Wordlist to Sell Luxury Products

copywriting words to sell luxury itemsIt is of course harder to sell a luxury item online than it is face-to-face at a bricks and mortar store…you cannot give that personal touch.  Customers who are spending larger amounts of money expect higher levels of service, care and attention to detail.  Nevertheless, studies have shown that the average person makes 1 to 3 luxury purchases online each year.

As a retailer of luxury goods, you must create a shopping experience that makes you stand out from the rest.  Information is important – the more money people spend, the more information they expect to be available to them.

You must be original, distinctive and attentive to gain customers.  This means a strong brand identity, flawless website and clever copywriting.

“Luxury goods are sensory in nature and their purchase requires a high aesthetical appreciation and the utilisation of the human senses of vision, aural, and touch.” – Uche Okonkwo, Author of Luxury Online

Word list
Rich
Plush
Ornate
Distinctive
Elegant
Sumptuous
Refined
Rare
Hand-made
Hand-crafted
Intricate
Opulent
Exquisite
Valuable
Classic
Precious
Heirloom
Lavish
Fine
Excellence
Tradition
Unique
Exclusive
Indulgence
Delight

Phraselist
Limited edition
Specially commissioned
Signifies quality
The finest
Ultimate luxury
Distinctively elegant
Rare treasure
Worth the expense
One-of-a-kind
Hallmarks of
Meticulously crafted
Proud to own
Spoil yourself

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