It is of course harder to sell a luxury item online than it is face-to-face at a bricks and mortar store…you cannot give that personal touch. Customers who are spending larger amounts of money expect higher levels of service, care and attention to detail. Nevertheless, studies have shown that the average person makes 1 to 3 luxury purchases online each year.
As a retailer of luxury goods, you must create a shopping experience that makes you stand out from the rest. Information is important – the more money people spend, the more information they expect to be available to them.
You must be original, distinctive and attentive to gain customers. This means a strong brand identity, flawless website and clever copywriting.
“Luxury goods are sensory in nature and their purchase requires a high aesthetical appreciation and the utilisation of the human senses of vision, aural, and touch.” – Uche Okonkwo, Author of Luxury Online
Worth the expense
Proud to own
Written by Heather Griffiths