Selling information-based products is thought to be one of the most lucrative ways to generate an online income. What could be better than having your very own product to sell? A product that’s free to produce and costs nothing to ship…
However, it takes a lot more than a unique idea and a good product to succeed. Many top affiliate marketers attribute their successes to their web copywriters. Top wordsmiths are paid 5 figure sums to develop powerful product descriptions, landing pages and email letters. There’s a very good reason for this…it’s not easy.
Whether you’re selling a fiction book, a how-to guide or a business report, these items have one thing in common they are not physical products. So, how do you sell information?
Appeal to their emotions
The first rule of copywriting…appeal to the emotions of your audience. You can do this through language, for example use the word home, rather than house. Here’s a list of information-related emotive words and phrases.
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Establish yourself as an authority
Here are some useful words to help sell yourself…just don’t over-do it. Remember that people don’t care what you say about yourself, they are more interested in what other people say about you. Testimonials are non-negotiable.
For more, read words that sell a service
Show them they’re getting real value for money
Inject these words and phrases into your copy to convince your readers that your product is well-worth the investment. Explain beyond all doubt that whatever you’re selling will solve their problems, answer their questions, enable them to learn a new skill.
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Be specific to make your digital product seem tangible
List and quantify everything. This will make your product seem real and show your audience that they’re getting lots in return for their hard-earned cash.
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Written by Heather Griffiths