Copywriting Words to Sell Information Products

e-book copywritingSelling information-based products is thought to be one of the most lucrative ways to generate an online income.  What could be better than having your very own product to sell?  A product that’s free to produce and costs nothing to ship…

However, it takes a lot more than a unique idea and a good product to succeed.  Many top affiliate marketers attribute their successes to their web copywriters.  Top wordsmiths are paid 5 figure sums to develop powerful product descriptions, landing pages and email letters.  There’s a very good reason for this…it’s not easy.

Whether you’re selling a fiction book, a how-to guide or a business report, these items have one thing in common they are not physical products. So, how do you sell information?

Appeal to their emotions
The first rule of copywriting…appeal to the emotions of your audience.  You can do this through language, for example use the word home, rather than house.  Here’s a list of information-related emotive words and phrases.
Illuminating
Enlightening
Mind-opening
Profound
Far-reaching
Helpful
Wisdom
Revealing
Life-enhancing
Un-censored
Little-known
Special-report
Discover the
Unlock the secrets
Get the answers
Inside-information

Establish yourself as an authority
Here are some useful words to help sell yourself…just don’t over-do it.  Remember that people don’t care what you say about yourself, they are more interested in what other people say about you.  Testimonials are non-negotiable.
Influential
Authoritative
Respected
Esteemed
Prized
Loved
Revered
Recognised
Award-winning
Highly-regarded
Expert advice
For more, read words that sell a service

Show them they’re getting real value for money
Inject these words and phrases into your copy to convince your readers that your product is well-worth the investment.  Explain beyond all doubt that whatever you’re selling will solve their problems, answer their questions, enable them to learn a new skill.
In-depth
Exhaustive
Comprehensive
Detailed
Databank
Educational
Handbook
Guidebook
Encyclopaedia
Toolbox
Blueprint
Fact-file
All-inclusive
All-encompassing
Definitive guide
Unlimited access
Step-by-step guide
Information-packed
Everything you ever wanted to know
Hundreds of questions answered

Be specific to make your digital product seem tangible
List and quantify everything.  This will make your product seem real and show your audience that they’re getting lots in return for their hard-earned cash.
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