Google-The Plan for Spam-Web Content in 2011

Matt Cutts announces that Google are set to get tougher on spam in 2011.  Cutts explained tough new measures to target spam and content farms in a blog post over the weekend.    He’s also hinted that there’s much more to come in a Hacker News discussion.  Here are the highlights:

New Classifier – better at detecting spam on individual web pages
“The document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.”

Multiple Changes Expected – warning for copied content users
“We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.  We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.”

Attention Shifts to Content Farms
“As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.”

Read the full post – Google Search and Search Engine Spam

Google Have Discussed Domain Blacklists
Google has discussed giving searchers the ability to remove domains from its search results.  Here’s an excerpt from Matt Cutts discussion on the Hacker News Forum:

User Bradly:
“Can you speak about the possibility for personal domain blacklists for Google accounts? I know giving users the option to remove sites from their own search results is talked about a lot in these HN threads. Is there any talk internally about implementing something like this?”

Matt’s Reply:
“We’ve definitely discussed this. Our policy in search quality is not to pre-announce things before they launch. If we offer an experiment along those lines, I’ll be among the first to show up here and let people know about it.”

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