Articles are the heart of any successful web business. They can be used in a multitude of ways to enhance your brand, increase online visibility and boost conversions.
79% of Businesses use article marketing.
60% of Customers prefer to get to know companies via their custom content.
42% of Consumers read articles and blogs for purchase information.
The problem is…most webmasters do not have the time to write the sheer amount of copy required to feed a winning campaign.
Freelance article writer
When you publish and promote informative, useful articles, the results can be phenomenal. My service can help you improve your marketing efforts and bring your website to life. As a business article writer I have written features, how-to guides, reviews, profiles and consumer guides for a diverse range of companies.
Always bursting with ideas, I can help you develop editorial content to hook your target market. My strategic writing skills will complement your brand and increase your authority.
Contact me to discuss your project
Read my article writing portfolio
4 Essential Elements
Whether it’s to provide information, make people laugh, offer an opinion, shock or inspire – your article will have clear intentions. Without a clear purpose the piece will be lacklustre and is unlikely to bring about any reaction from the audience. This reaction is crucial to your online success; prompting readers to leave a comment, tweet about it, or link back.
I will spend time getting to know your company and target market to determine the best possible voice for your business. Style and tone is important to engage the reader and differentiate yourself from other authors. The language use, vocabulary and mood of your article must communicate your brand message effectively.
I go the extra mile when it comes to research because it determines the success of your article for 2 reasons. Firstly, these resources will give your piece its substance; background, facts, stats, truths, anecdotes, data. Secondly, to be a successful article writer for your business, I devote as long as it takes to gain a full understanding of what you do.
As a professional SEO copywriter, I know how to strategically craft content for search marketing. Panda and Penguin updates have dramatically altered the nature of web page optimisation. There is a very fine line between what’s optimal and what’s spam. Google’s has been carefully fine-tuned to seek out synonyms, so there’s no need to cram in key phrases. All articles include:
1. Strategic keyword placement to the optimum density.
2. Semantically related word insertion (LSI algorithm).
Written by Heather Griffiths