press release writer
Put your Company in the Spotlight
Newspapers, magazines, radio and TV stations, all thrive on press releases. Media centres want to hear about new products and services. It’s their business to seek out new and interesting stories that will affect their readers, viewers and listeners.
In today’s competitive world, you need to be heard. A clever press release writer can position your product, service or business directly in the media spotlight. This can result in free coverage you could never afford to buy.
Advertising vs. publicity
Publicity refers to free content about you that appears in the media, or what others say about you. While advertising is a necessity for many businesses, those who learn how to get publicity will save money and get their message across with added credibility. Not only is it free, but it is also more believable.
Consumers are instantly suspicious of ads, websites, brochures and immediately think they are being sold something. People are more receptive to news stories and believe them more readily. You’ve probably heard the old adage:
“Advertising you pay for…publicity you pray for.”
As a skilled journalistic writer, I can help you generate publicity for your company. I’ve worked with many SME’s to help them gain more exposure for: product and service launches, events, sales and announcements.
Your news feature must engage online audiences within a few seconds. I have the imagination to develop new and exciting angles to sell your story. I can create new, interesting perspectives for yours, to help you get more free media coverage.
There is no such thing as a dull topic to a skilled press release writer
- Stationary store launches new range of paper clips.
- Stationer publishes list of weird and wonderful uses for the humble paperclip.
Not reserved for the press
The nature of the press release has changed. The invention of the internet means stories now serve 2 audiences; the public and the media. News articles are posted online, either via newswire services or in company newsrooms, where they often rank highly in search results. That means your potential customers are likely to see them too.
Marketing your story online
To get an idea of how popular online news search is, comScore has reported that 50% of all internet users visit an news site in a given month. The most efficient way for journalists to monitor topics for stories is to subscribe to RSS feeds on online news sites, blogs and search engines such as Google News.
When distributed, a successful press release has the potential to increase traffic and boost search rankings for your website. Here’s how it works:
- Editors, journalists and bloggers, looking for news topics find your story interesting and want to republish it.
- Your PR could be syndicated on sites looking for topical news to share with their audiences.
- It will be shared through social media channels.
- All this will increase brand awareness, online visibility and authority.
Written by Heather Griffiths