Headlines- Use attention grabbing headlines, try to appeal to the emotions of your audience – a shocking statistic or an inspirational quote. People are more likely to remember your headlines so make them count.
Use mnemonics – A mnemonic device is a memory aid, derived from the word Mnemosyne, the name of the goddess of memory in Greek mythology. Mnemonic aids can be used in your website copywriting – acronyms, rhyming, an alliteration, analogy and metaphors.
Tone – If you want your brand image to connote youth, energy and vibrancy then you should begin writing your copy with that in mind.
Stick to the brand name – Focusing on the brand name makes the product memorable for the consumer. Be careful not to overdo it but use it where possible.
Put yourself on the website – Remember that people buy from people. Until the company name is a famous brand, use yourself.
Use stories – Stories are more memorable as they will make your point in a tangible and real way.
Use a repeatable message – If you expect your customers to remember your brand, you need to give them a message that is repeatable in their mind.
Be distinct – Brands that differentiate themselves in the web visitors mind are much more likely to be remembered because they represent something new and different.
Consistency – The key to building a memorable brand is consistency. One of the best ways to increase your chances of being remembered is to keep a laser focus on what makes you unique. Think of one thing you want your company to be remembered for and keep this at the forefront of your mind.
A freelance copywriter can help you achieve increased brand awareness with carefully crafted copy.
Written by Heather Griffiths